We help businesses in the professional services industry drive value, connect with customers and increase profitability by providing: Branding, Marketing, Web Solutions, and Consulting services.
We consistently deliver tangible high-impact results for our clients.

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Branding

We believe every business, even small businesses, have a brand whether it’s intentionally developed or not. Your business creates a brand impression at every interaction with the consumer whether intentionally guided or not.
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Marketing

To win in today’s highly competitive market place, a clearly differentiated marketing strategy is essential. If your marketing messages are fragmented and inconsistent it reflects on how you do business.
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Web Solutions

Business owners simply do not have time to understand what makes a website effective in today’s rapidly changing online environment, or how to evaluate a website objectively.
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Consulting

A fresh and knowledgeable perspective from an executive consultant can help you clarify your objectives, maximize the effectiveness of your branding and marketing strategies and provide superior value.
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Latest From The Blog

  • Why We Buy

Why We Buy

  • October 6th, 2013

Marketers need to continually improve their knowledge of buying behaviors. Basic trends in consumer buying patterns are not sufficient to determine all the underlying reasons why people buy.

 
Behavioral science can be helpful in determining customers thought processes. It can provide insight on positioning a company’s products and services in the minds of the consumer.

 

A form of mind positioning is selective perception. Positioning is what you do in the mind of the consumer; meaning the position of the product or service. In this [...]

  • Disney’s Details

Disney’s Details

  • October 6th, 2013

One of the greatest challenges in today’s competitive business environment is to continue to raise the bar. Marketers need to pay incredible attention to the details.

 
How do you raise the bar in branding and marketing? By finding and following great examples.
 

In Tom Connellan’s book “Inside the Magic Kingdom: Seven Key’s to Disney’s Success”, he shares examples about how Disney continues to raise the bar. Two of my favorite examples are about the horse-head hitching posts and 23-karat gold leaf paint.

 

The horse-head [...]

Duane Knapp Testimonial

duane-knappVictoria Whatley understands how to bring brands to life. She has embraced the brand science strategies and applies them to her own business and her client’s business. She will enhance your success and transform your business with her insightful analysis and brand science expertise. Victoria cares about the success of your business. VLW Marketing Group has my endorsement.”

 

About Duane Knapp

Duane Knapp is a worldwide brand expert, author, chairman and founder of BrandStrategy, Inc. He is recognized as the authority on building Genuine Brands and the pioneer of BrandScience™. He has advised over 325 brands in 15 countries and has been published, quoted or featured in hundreds of books, magazines and newspapers. His newest book, The BrandPromise, published by McGraw-Hill is available on amazon.com.
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