We believe every business, even small businesses, have a brand whether it’s intentionally developed or not. Your business creates a brand impression at every interaction with the consumer whether intentionally guided or not.
To win in today’s highly competitive market place, a clearly differentiated marketing strategy is essential. If your marketing messages are fragmented and inconsistent it reflects on how you do business.
Business owners simply do not have time to understand what makes a website effective in today’s rapidly changing online environment, or how to evaluate a website objectively.
A fresh and knowledgeable perspective from an executive consultant can help you clarify your objectives, maximize the effectiveness of your branding and marketing strategies and provide superior value.
Latest From The Blog
Marketers need to continually improve their knowledge of buying behaviors. Basic trends in consumer buying patterns are not sufficient to determine all the underlying reasons why people buy.
Behavioral science can be helpful in determining customers thought processes. It can provide insight on positioning a company’s products and services in the minds of the consumer.
A form of mind positioning is selective perception. Positioning is what you do in the mind of the consumer; meaning the position of the product or service. In this [...]
One of the greatest challenges in today’s competitive business environment is to continue to raise the bar. Marketers need to pay incredible attention to the details.
How do you raise the bar in branding and marketing? By finding and following great examples.
In Tom Connellan’s book “Inside the Magic Kingdom: Seven Key’s to Disney’s Success”, he shares examples about how Disney continues to raise the bar. Two of my favorite examples are about the horse-head hitching posts and 23-karat gold leaf paint.
The horse-head [...]
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About Duane Knapp
Duane Knapp is a worldwide brand expert, author, chairman and founder of BrandStrategy, Inc. He is recognized as the authority on building Genuine Brands and the pioneer of BrandScience™. He has advised over 325 brands in 15 countries and has been published, quoted or featured in hundreds of books, magazines and newspapers. His newest book, The BrandPromise, published by McGraw-Hill is available on amazon.com.